Director of Communications & Media, Jordan Tourism Board
Starting her career as an entrepreneur, Tohama founded Solutions Advertising & Events Management where she led the team involved in the management and implementation of marketing strategies for major organizations in Jordan including the Jordan Tourism Board, ASEZA, Jordan Kuwait Bank and Deposit Insurance Corporation.
Tohama joined the Jordan Tourism Board in 2005 as a Communications Manager, where she developed the global branding strategy for Jordan. She worked closely with the senior management and international consultants in building the marketing strategy of Jordan, and she supervised the development of all communications material in 8 languages such as brochures, Ads, and an award winning website that promotes Jordan in11 languages in addition to Jordan Tourism Board ‘s digital presence, subsequently her track of success got her promoted to be the Director of Media and Communications at the Jordan Tourism Board.
During her career, she participated in a number of conferences and tradeshows worldwide including Jordan, France, Lebanon, Spain, United Arab Emirates and Oman. She also received E-Marketing training by world-class professionals such as Dave Chaffey, author of 5 internet marketing books and a leading consultant/trainer in this field.
Consequently, in leading the eTourism and digital strategies in Jordan, she now works closely with local and international E-marketing consultants to plan, execute and monitor Jordan’s online presence, and she supervises all online activities including advertising, PR, systems development, communications, social media channels and search engines performance.
Tohama holds a Bachelor of Science with a specialization in Marketing from the Lebanese American University and speaks Arabic and English fluently.