Dana Baki specializes in business development and financing for startups in the Middle East, investing and
partnering in businesses across several industries, ranging from digital startups to food & beverage
concepts. Given this work, she is an expert on business setup, financial/business modeling, monetization
strategies, launch marketing and geographic expansion in the Middle East.
Previously, Ms. Baki worked for Procter & Gamble in the United States for 7+ years, benefiting from a
wide range of assignments within the company and gaining expertise in Corporate Strategy, Marketing
and Consumer Insights. She led new product innovation and consumer insights for the Olay brand
globally, business model and marketing optimization for the COVERGIRL and Max Factor brands and
ultimately helped develop the company’s corporate focus and expansion strategies across its portfolio of
250+ brands, impacting over $10B in sales.
She holds an MBA from Georgetown University and B.A. in Economics and English Literature from The
University of Michigan.