A complete guide to advertising with Google AdWords Part 6- Optimizing for traffic

A complete guide to advertising with Google AdWords Part 6: Optimizing for traffic

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If you’ve followed this far, it means that you’re done with the basics and need some tips with how to optimize your campaign and truly make a go out of it. Optimizing for Traffic: Now that you’ve learnt all the basics of using Google Adwords, your next step should be optimizing your Adwords campaign for traffic. Starting out you may …

A complete guide to advertising with Google AdWords Part 4- Relevance, Quality Score, and Ad Rank

A complete guide to advertising with Google AdWords Part 4: Relevance, Quality Score, and Ad Rank

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Relevance is the keyword when an advertiser intends to produce a successful Google Adwords pay-per-click campaign. Google hasn’t retained its position at the top of the search engine ladder by disregarding its users. In order to provide users with the best of services, Google has to provide them with relevant solutions and ads to their queries. Therefore, relevance is immensely …

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A complete guide to advertising with Google AdWords Part 4: Search Network vs Display Network

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Now that we’re done with the basics of Google Adwords, let’s discuss some of its more technical facets. The decision between Search Network and Display Network can prove to be a rather difficult one for internet marketers, so without further ado let’s address this.  As an internet marketer, what is the worst possible thing you can do while setting up …

A complete guide to advertising with Google AdWords Part 3- Setting up your first campaign

A complete guide to advertising with Google AdWords Part 3: Setting up your first campaign

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You’ve determined the best keywords for your Google Adwords Ad Groups by ripping through demographics, keyword planners and personas. You’ve done your Google Ad planning and you’ve even decided on awesome landing pages that will have the oomph factor your campaign requires. So, what’s next? You need to write an awesome ad that will compel visitors to click Before we …

A complete guide to advertising with Google AdWords Part 2- Google Adwords Keyword Planner

A complete guide to advertising with Google AdWords Part 2: Google Adwords Keyword Planner

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[ Read our blog posts on Flipboard ] Giving a whole new meaning to the clichéd phrase ‘bigger and better’, Google rolled out Adwords keyword planner which vows to provide its users with an integrated work flow. You no longer have to go through the cumbersome process of using both Google tools – the keywords tool and the traffic estimator …

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Why Marketing Matters

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From your pitch deck, to your beta version, to your launch, and throughout your growth, form is nearly as important as function (unless you’re a designer label, then it’s probably all form). Yes, a good product will always trump good marketing, but here’s why marketing really matters: All humans are emotional. If you can sell to their emotions, you’ll pull …

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Facebook and Pinterest Lead the Way for Social Commerce

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Businesses looking to turn social media influence into sales should focus on two platforms: Facebook and Pinterest. A recent report from online sharing service Shareaholic revealed that Facebook and Pinterest deliver substantially more referral traffic than Twitter, YouTube, Linkedin and other social media competitors. Facebook accounted for more than 10 percent of Internet traffic in September 2013, and Pinterest referred …